The Fine Food Merchant.
One business. Two clear ways in. A website connecting premium food brands with retailers and producers.
Food distributionWebsite project
Help different audiences find the right conversation.
The Fine Food Merchant connects premium food brands with independent retailers across Victoria, New South Wales and the ACT. The website needs to explain the business clearly to stores seeking products and producers seeking distribution.
The direction.
The experience gives the people and food brands room to lead. The business story sits alongside a practical introduction to the range, keeping the relationship between the distributor and its partners easy to understand.
The structure.
Brand discovery and business background lead to distinct enquiry paths for retailers and producers. An existing wholesale portal is linked separately from the public marketing website.
What the website
brings together.
The page hierarchy separates browsing the represented brands from starting a partnership conversation. Each audience can find a next step that matches the reason they arrived.
The website presents the distributor, its represented brands and its partnership routes in a shared experience. The work shown here focuses on that structure and presentation.
Visit The Fine Food MerchantIn their words.
“Rhys has been phenomenal to work with.”